This year’s Canada Day isn’t just about fireworks and flag-waving—it’s about reaffirming what it means to be Canadian in a time when global politics are making us prouder than ever to live north of the 49th.
Thanks in part to former U.S. President Donald Trump’s recent jab suggesting Canada should become the 51st American state—along with his history of slapping tariffs on Canadian goods—patriotism has never felt more alive. From coast to coast to coast, 40 million Canadians are ready to stand up for freedom, independence, and that distinctly Canadian spirit that makes us, well, not like them.
A growing grassroots movement called Not Like U.S. is helping Canadians celebrate in true red-and-white style. From Yellowknife to Victoria, Quebec City to Hebron, the campaign is inviting people to map out their own Canada Day pub crawls, BBQs, fireworks hangouts, and family get-togethers with a little help from AI.
Their free event-planning tool lets users build their own celebration itinerary based on location, vibe (singles, couples, families), and how many venues they want to hit. Whether you’re pub-hopping downtown or toasting around the backyard firepit, the app’s got a route for that.
And if you really want to wear your patriotism on your sleeve—literally—Not Like U.S. is also behind a bold new limited-edition apparel drop. Their Canada Day shirts, tanks, and hats offer a cheeky middle-finger (metaphorically) to the American eagle, while saluting the humble beaver and everything else that makes Canada distinctly us.
The gear comes in a range of sizes, styles, and classic Canadian colours, with red and white symbolizing autumn leaves, drifting snow, and our French and British roots. It’s Maple Leaf fashion with a message: the beaver will never bow.
Only a few items remain from the original 2,500-piece limited edition. Shirts and tanks are $24.99; hats are $29.99. Once they’re gone, they’re gone—so if you want a piece of this cultural moment, now’s the time to grab it.
The 2025 Not Like U.S. Canada Day campaign is going viral across the Great White North—and catching attention south of the border, too, even as Trump-related protests continue across American cities. Canadians are encouraged to share their celebrations by posting pics and videos using the hashtag #NotLikeUS.
This Canada Day, celebrate with pride, a little humour, and a whole lot of independence. Let’s show the world what it means to be strong, free—and Not Like U.S.
